Hero
Check whether the first screen says what you do and why it matters.
Website copy audits
Your homepage can be clear without becoming boring.
Audit page copy for weak hierarchy, repeated claims, generic value propositions, and calls to action that politely wander off.
Structure
Find sections that repeat, arrive too early, or never support the main claim.
Proof
Spot confident promises that need evidence, examples, or useful detail.
Actions
Make CTAs specific, consistent, and connected to the reader's next step.
Page-level review
Read it like a visitor, not its author
When you know the product too well, missing context becomes invisible. The audit checks the page as a sequence of decisions a new visitor has to make.
- Can someone identify the offer from the first screen?
- Does each section answer the question created by the one before it?
- Are claims supported by proof close enough to be useful?
- Is there one clear primary action at each decision point?
Practical output
A fix list in page order
The result is organised around the page, not a pile of disconnected writing tips. Start with the changes that affect comprehension and conversion most.
- Priority issues and why they matter.
- Suggested section order and missing content.
- Sharper headline and CTA directions.
- Examples of copy that should be cut, combined, or made concrete.
Find the swampy bits on your page
Paste the page copy and get a focused audit.