Content cleanup

Keep the idea. Drain the corporate bathwater.

Turn repetitive AI-assisted drafts into clear content with a point, a voice, and fewer sentences beginning with an unnecessary throat-clear.

A determined swamp editor pruning tangled pages into a clean document stack

Blog drafts

Tighten introductions, remove loops, and make each section earn its place.

Client copy

Find vague benefits and replace them with something a buyer can picture.

Emails

Get to the ask before everyone forgets why the message exists.

Internal docs

Make plans, updates, and decisions easier to scan and act on.

What it catches

The usual signs of an unfinished AI draft

The machine looks beyond individual banned words. It checks how the draft moves, whether it repeats itself, and where confidence has replaced information.

  • Openings that announce the topic instead of starting it.
  • Three versions of the same point in neighbouring paragraphs.
  • Benefits that could apply to almost any product.
  • Over-polished transitions, tidy triads, and empty conclusions.

What stays

Your facts, intent, and useful weirdness

Cleanup should not flatten every voice into the same clipped internet tone. The best result keeps the substance and personality while removing the parts that obscure them.

  • Product names, technical terms, and necessary context.
  • Real examples, evidence, and customer language.
  • Humour that sounds like you rather than a brand workshop.
  • Sentence variety that serves the reader.

Give the draft a proper edit

Paste the version you are almost ready to publish.

Clean up content